In an era of personal freedom, gender redefinition, and sub-cultural influences, new styles emerged tinted by a wide variety of influences but mostly removed from any direct political message. When Giorgio di Sant' Angelo and Halston used tie-dye or Hanae Mori drew from her Japanese heritage to design influential textile prints, there were no anti-conformist messages to be found. Although influenced by the comfort, mass appeal and oddities of other existing styles, exclusivity, high price and name recognition were of utmost importance.