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Eighteenth-Century
Styles (1700-1799)
Fashion and
decorative arts have long been subject to similar design influences.
Although these aesthetic links are not always apparent, they are
often part of a greater artistic scheme that applies to other visual
arts such as textile design, painting and architecture.
The eighteenth
century was marked by at least three distinctive styles: the Baroque,
the Rococo and Neoclassicism. The Baroque style was strongest during
the reign of Louis XIV (1643-1715) and the forms echoed the strength
of this absolute monarch: the style aimed to look grand, impressive
and massive. The Rococo style, also called the Louis XV style, was
very different and was representative of the reign of this French
king (1715-74), although it was most popular before 1750. It was
characterized by the presence of scrolling curves and counter-curves
which created a strong sense of movement, a love of light colors
and a feeling of delicacy. The discovery of Herculaneum (1738) and
Pompeii (1748) fueled a love for the styles of ancient Greece and
Rome that were to form the basis of Neoclassicism, a style popular
through the early part of the nineteenth century.
In addition
to these distinctive European styles, many foreign elements entered
the design vocabulary of artists. Discoveries of new cultures, aesthetics
and costumes ignited a love of exotic styles that was to have major
repercussions in the nineteenth century.
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