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1939 souvenir program for the movie premier with Hattie McDaniel's
portrait.
L97.18.1187b
The
premier on December 15, 1939 prompted the declaration of a state
holiday in Georgia, as well as a half-holiday on December 14 in
Atlanta, the site of the premier. A crowd of 300,000 people gathered
to witness the parade of stars down Peachtree Street. Souvenirs
chronicling this event can be examined in the cases throughout the
exhibition. The popularity of the novel and the film fueled the
fantasy of the "plantation legend" and posed real problems for the
African-American community as it struggled for economic and political
parity and for the respect for personal accomplishments. A telegraph
in the exhibition asks for the removal of Hattie McDaniel's image
from the original premier's program because of the racial attitudes
current in 1939. The second program printed for the premier was
blank and the third, most largely distributed version, replaced
McDaniel's portrait with that of a minor white character. The portrayal
of African-Americans in the film was offensive to many, and the
NAACP began a crusade against black actors accepting roles depicting
them as servants. This caught the black actors in Hollywood in a
difficult position, especially Hattie McDaniel and Oscar Polk, defending
their roles in GWTW. Through all this controversy, McDaniel still
went on to become the first African-American woman to win an Oscar
for her performance as "Mamie".
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